Tom Harman is a Designer













Client

Benetton

Role

User Experience

Overview

IT’S MY TIME is a global casting competition for Benetton. An international phenomenon: 65,000 entrants generated uploaded over 500,000 photos in 36 days. The site delivered 56 million page views.

URLs

Blog Post: A Statistical Review
Blog Post: It’s UX Time
Blog Post: The first 48 hours of IMT