In January 2012, New York City’s Department of City Planning proposed opening up 1,200 acres of commercial rooftop space for public use. Using this as a starting point we interviewed expert and novice farmers to establish potential design opportunities. Our research identified four key problems:
- Limited time to care for crops
- Lack of community support
- Low awareness of farming opportunities
- Lack of education on how to get started
Focusing on the novice farmer our solution leverages multiple touchpoints to create a cohesive educational tool and community platform. Inspired by the role of the traditional scarecrow, we wanted to re-imagine how technology could facilitate and inspire people to take up urban farming and help make New York a more sustainable city.
Thumbnail photo credit: Gonzlaught